We have shown you here how to use Google Sets and Google Trends.  Now from Google’s Tel Aviv team comes the Google Insights for Search which is currently in Beta stage:  http://www.google.com/insights/search

The Google Insights let you see what people are searching for.  The first time I used it, I chose last 90 days then I clicked the Search button. The output was a list of Rising Searches of the last 90 days:
Rising searches are defined as searches that gained significant growth from the specific time period.  This makes sense if you want to know what keywords people are looking for.  It is also a good way to discover popular things that you might not be aware of (i.e. in my case it is red tube, item #4, further search lead me to a porn site!).
To zoom in on a specific locale, choose the country and specific location you want to analyze.  In the example below I searched for Texas, USA:
The top searches included search engines, youtube, and shopping sites like ebay and craigslist.  The result is too broad as expected, so let’s see if we can narrow it down to a specific category:
To do this, choose a category on the Filter panel.  I chose Lifestyles for the example below:
The output is now a little more interesting:
Now for the Rising searches… at the top is Shelley Malil, she must be a celebrity or something… this proves my theory that I could be connected to the Internet for the most part of my entire day Digging and still miss a famous person that everyone else is searching for.
The best feature for me of this tool is it’s capability to map out the planet and color code the volume of search for a specific keyword.  I typed in “Paris Hilton” and I got the interesting results below: